Homeless of Adelaide

Bridie Letford – Pride of Australia nomination

By day, Bridie Letford is a mild-mannered Systems and Process Analyst in the Digital and Customer Experience department at Beyond Bank Australia.

Bridie helps to implement new features and improvements on the Beyond Bank website to ensure the online experience is always customer-friendly.

By night she is a self-confessed punk music loving geek who prepares care packages for those sleeping rough on Adelaide’s streets.

It’s an interesting double life and it’s what led to Bridie being nominated for the 2015 Pride of Australia awards.

Bridie collects and assembles care packages and donations, organises drop off points and liaises with shelters.

This winter, she has donated more than 300 items of warm clothing, working with Fred’s Van, the Magdalene Centre and the Hutt St. Centre.

To spread the word and encourage others to join in, Bridie started a Facebook page called Helping Adelaide’s Homeless which, remarkably, has grown to 3000 followers, had had 490 donations and receives over 50 messages each week.

Bridie has clearly tapped into a real need in our community yet despite her success, she says her motives are simple. It doesn’t hurt to give a little to someone else and small actions can go a long way. Read Bridie’s Blog on 5 ways you can help the homeless.

Bridie, from all the team at Beyond Bank, we congratulate you on your nomination and commend you for the example you set, day in, day out.