3 reasons a great app is important_blog

3 reasons a great app is important.

Modern technology has completely changed the way we bank, making it easier than ever to send, receive, spend and save money. In fact, an easy-to-use set of applications has arguably become one of the most important considerations when choosing which bank to open an account with.

While all of the access points to digital banking are worth focusing on, there’s no denying that mobile banking apps are widely used platforms for checking balances, transferring money and making payments. Accordingly, in order to provide consumers with the very best banking experience, the right app becomes not just valuable, but critical.

As a customer-owned business, Beyond Bank understands how important the right app is, and in this article we’re going to take a closer look at three reasons why we’ve put so much effort into this part of our service.

  1. Convenience.

The obvious benefit of a great mobile banking app is the convenience that it provides to customers. Being able to quickly transfer money or pay a bill while on the go has completely revolutionised the way we think about bank accounts, providing a level of access and speed that would have been unthinkable before the rise of the smartphone.

In many ways, a great mobile banking app is like a physical branch of a bank, offering all the same services, but without the queues or a 5pm closing time. However, to achieve this level of convenience, it’s vital for an app to take into account the specific needs of consumers. For example, with the Beyond Bank app you can now send and receive money instantly between eligible accounts, 24/7 using PayID or BSB and account number. Plus, you can activate your credit or debit card directly within the app.

  1. Reliability.

Of course, there’s no point developing a fantastic mobile banking experience if it can’t be trusted to work when required. As these apps have become more advanced, consumers have grown incredibly dependent on them, whether that’s for quickly transferring money into a transaction account for a big purchase or quickly checking your balance before a night out.

If an app fails to provide these services in a reasonable amount of time (such as when your battery is about to die), it can leave consumers in all sorts of tricky situations. The Beyond Bank app offers industry-leading features such as quick balance; allowing you the ability to check your account balance without logging in, ensuring the information you need is easily available without having to worry about running out of battery!

  1. Security.

Finally, there’s security – a hugely important topic with any form of banking technology. Part of the beauty of a mobile app is that it can use existing features of a mobile phone, such as fingerprint access, to ensure a higher level of protection than with a password alone. The Beyond Bank app takes advantage of this technology, as well as cutting-edge features such as Apple*, Samsung1 and Google Pay^, in order to provide the most seamless and secure banking experience possible when you’re on the move.

In addition, the Beyond Bank app can be used to send secure messages to our support team, meaning if you ever do find yourself in trouble, or believe someone may have accessed your accounts, you can let us know and we’ll find a solution.

The Beyond Bank app delivers on all of these fronts, which is why we were recently recognised as Canstar’s Customer Owned Institution of the Year for Mobile & Online Banking – for the third year in a row2! To find out more about our app, and how it can improve your banking experience, get in touch today.

 

This information has been provided without taking into account your objectives, financial situation or needs. Before acting on this information, you should consider its appropriateness, having regard to your objectives, financial situation and needs. Beyond Bank Australia, a trading name of Community CPS Australia Ltd, 100 Waymouth Street, Adelaide, SA 5000 (ABN 15 087 651 143, AFSL / Australian Credit Licence 237856)
*Apple Pay works with iPhone 6 and later in stores, apps and websites in Safari; with Apple Watch in stores and apps; with iPad Pro, iPad Air 2 and iPad mini 3 and later in apps and websites; and with Mac in Safari with an Apple Pay enabled iPhone 6 or later or Apple Watch.
^Google Pay is a trademark of Google Inc.
1Samsung Pay is a trademark or registered trademark of Samsung Electronics Co., Ltd.
22016 – 2018


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