How did Air Roasters go beyond?
After working for a large accounting firm for years, Jamie Royal and his business partner decided to move into their own business. So they got into coffee.
Using an alternative technology to 90% of the competitive market, Air Roasters had a clear point of difference. As Jamie says, “We like to do things differently”.
The business was built on a commitment to strong relationships both with customers and suppliers. And this philosophy quickly led to success.
After establishing the business they soon outgrew their roasting supplier so they set up their own commercial roasting facility. The first step was to acquire a property and from this point on Air Roasters formed a partnership with Beyond Bank. Watch the video to hear the story.
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